This action-packed commercial for ParkMobile will get your engines revving for parking possibilities!
We’ve all been there before: you’re meeting up with friends for a night out, but you’re running a tad bit late. You’re near the rendezvous point, but parking is a bear. You frantically search for a spot, your palms beginning to sweat. Finally you find a spot and then BOOM! your night is off the races. This adrenaline-inducing scenario was what spawned our latest commercial for ParkMobile.
The ask for this project was pretty straightforward: highlight the various ways that ParkMobile can ease your parking stress. As the name of the spot suggests, ParkMobile helps you park anywhere and any way. The trick was finding a fun approach that wasn’t just a catalog of different locations. And thus, our “heist team meet up” approach was born!
Shot over the course of 2 days, the shoot itself was as intense as the spot itself. Using both our Black Magic Ursa Mini Pro and our Black Magic Pocket Cinema cameras, we captured a litany of complicated shots. Perfectly-timed tracking shots using our DJI Ronin, a long dolly shot through a crowd of people, and tons of extreme close-up snap zooms. In short, the visual language of this spot screams summer blockbuster.
Coincidentally, so does the color grade. As our resident Colorist, Jenn Lee, has pointed out before, these high-octane box office darlings often employ a similar look. Additionally, from the very beginning of pre-production, the spot’s director, Jordan Nowlin, wanted to highlight the “Michael Bay-ness” of this style. And that’s exactly what Jenn did.
Taking a note out of Mr. Bay’s “movies,” Jenn added blues to each shot’s shadows and warm tones to their highlights. This general approach plus some great supervised color sessions between Jenn, Jordan, and the spot’s DP, Trey Gregory, took the spot from 0 to 100 real quick.
Ultimately, this commercial does everything we wanted from it. It’s fast-paced, exciting, and keeps you on the edge of your seat. And above all else, “Anywhere, Anyway” perfectly showcases ParkMobile in a unique, enticing light.
I mean, who wouldn’t wanna feel like an action star on their next evening out?
