At its heart, marketing is all about reaching your target audience in a way that connects them to your brand. You want them to feel something, and buy something, so it’s important to meet your consumers on their level.
In today’s world of social media and video-on-the-go, traditional marketing strategies will not cut it. You’ll end up missing a huge segment of your current audience as well as the ability to make it grow.
The answer — branding video content to really make your marketing statement pop.
Video is more important than ever
Before the existence of Twitter, Facebook, and Instagram, marketing was simple. You created an ad and you paid for it to print in a newspaper or magazine. If you wanted to do a voice ad, you looked at the radio. If you thought video could do the trick, it was all about commercials.
Today, there are so many more options, and they all offer up perfect platforms for branding video content. In fact, 83 percent of marketers feel that video is more important than ever when it comes to strategy.
This is primarily because video can now spread faster than almost any other type of content. It’s not limited to a television, but instead can go through phones, computers, and tablets. It’s also a more effective way to grab attention and engage than a static piece. Branding video content to support the marketing goals of your business can get the job done.
The ROI of branding video content
Factoring in a video or two to a larger marketing strategy can feel like a big expense. They do cost more to create than a print piece or static online ad. They also require more time to conceptualize and produce. But, with the right production team behind you, adding their creative input to the process, the impact and return on your investment can be huge.
It’s easy to see what your ROI is when branding video content because you’re able to leave a “paper” trail. Of course, today that trail involves click throughs and conversion rates. However, this trackable date allows you to see, down to the dollar, how much money a video can make.
Not only that, but there’s the non-monetary ROI to branding video content, that of an increased brand identity. Even if your audience doesn’t always make a purchase, they’re getting to know you as a brand. You’re increasing your visibility, which is huge among the sea of competition out there.
The more video content you can release, the better SEO (search engine optimization) you may have. This means your content pops up on the first page of Google’s search results when consumers are looking for what you sell.
How to use video the right way
Big returns on your video content only happen when you’re using it the right way. If you put all your energy into the creative part of making a video, and don’t consider the logistics of sharing it, you’re missing an important step.
Make sure you’re taking into consideration things like:
- Not everyone listens to video. Because video often gets consumed in public, viewers need captions. This way, they can “hear” your message even when the volume is off.
- If you’re posting stories to a social media platform, remember they only last a certain amount of time. A more consistent video strategy may become necessary to retain visibility.
- Live streaming is another way to capture events as they’re happening, and, if thought out in advance, can provide additional video marketing.
Setting up great branded video content, and knowing how to effectively share it, are the two pieces to the puzzle of being a good video marketer.
Get your content right with ECG Productions
Branding video content requires a lot of moving parts whether you’re working on an overall campaign or a one-off piece of content. The best way to get it done right, and get it done well, is to work with an experienced and knowledgeable production company.
At ECG Productions, we offer support and expertise at every step of the video making process. Not only can we help conceptualize the perfect piece of video content, we can shoot it, produce it, and edit it for any platform. Contact us today to learn more.
