Law Firm Overview Video Production and Post Production Services
The production portion of this Taylor English project was fairly straightforward: interview setup, nice even lighting of the background, shallow depth of field and clean audio. The real finesse for this project was required from the producers on set and in post. As any good producer knows, there is an art to conducting a great interview and getting the subject to not only answer the questions, but do it in a comfortable, sincere way that will connect with the viewer of the completed video. As any good editor knows, it takes skill to make what is essentially a talking-head piece engaging.
The chief goal of this piece is to allow viewers to see who the lawyers at Taylor English really are, so that they can relate to them on a human level rather than just ticking off a list of talking points. Content was shot in ECG’s in-house studio on the Blackmagic Production Camera 4K. The choice to keep the graphics and background simple allows the viewer to focus on the most important part of the video: the humanity of Taylor English as a company. It’s often easy to reach into the toolbox and create complex graphics and effects simply because we have the capabilities in house to create so many things. However it’s important to know when to keep it simple; to strip a video down to its most vital components and let the talent and their passion do the talking.
Client: Taylor English | Profile: Corporate