How is the ECG blog organized?
The ECG blog is organized around production decisions: creative strategy, business of video, on-set work, post-production, animation, marketing, and the practical questions clients ask before they make something.
ECG Blog
Straight answers for teams planning better video.
Read about creative strategy, set life, post, animation, marketing, budgets, mistakes, and the decisions that separate forgettable content from work people actually finish watching.
Topics
Find the topic you need.
Strategy Desk
Video Marketing
Campaign thinking, brand video, distribution, performance, and the business case behind better video.
Open topic
Planning Desk
Pre-production
Scripting, story development, budgeting, creative alignment, and the decisions that make production smoother.
Open topic
Finishing Desk
Post-production
Editing, color, audio, restoration, delivery, and the invisible work that makes a video feel finished.
Open topic
Field Guide
Production Tutorials
Practical production craft, crew, camera, lighting, audio, directing, and on-set decisions.
Open topic
Business Desk
Business of Video
Pricing, process, production value, careers, client education, and how video work actually gets made.
Open topic
Motion Desk
Animation and Design Tools
Animation, motion design, visual systems, explainers, and the tools behind graphic storytelling.
Open topic
ECG Blog
Rack Focused
Editorial voice, production culture, creative opinion, and the worldview behind ECG's work.
Open topic
On Set
Set Life
Behind-the-scenes production culture, crew perspective, field lessons, and the lived reality of making video.
Open topicFull Blog Index
Every ECG article, organized by what you need to know.
Browse by business problem, craft discipline, production stage, or creative curiosity. The point is to make better decisions before the expensive part begins.
Blog Categories
Movies & TelevisionEver wonder what production industry professionals think of the movies and television you watch? In this section, you'll find movie and TV recommen...102The Business of VideoWe know how to run a successful production company. Doing business in the production industry is different than any other industry. We've got you c...93Production Industry InsightProduction industry insight is a section where our team takes their knowledge and experience of the production industry and puts it to work for you...51Video MarketingVideo and marketing go hand in hand. All the blogs written by our team about our experience making video content for marketing can be found here. I...47Gear ReviewsWorking in the production industry gives our team a unique opportunity to try out and review plenty of gear. This section highlights reviews from e...35Production TutorialsThis section is chock-full of tutorials and information on working in the production industry. Have you ever been unclear about how to use Wipster?...24OpinionIn this section, you'll find opinion pieces by our team. We discuss the production industry and simple preferences. Some popular blogs in this cate...23Animation and Graphic DesignAnimation and Graphic Design are important storytelling tools. Our team of professional animators and graphic designers can give a unique insight i...18Post-ProductionWhere would we be if it weren't for post-production? From editing to finishing a video is made in post-production. Why is picture lock important? W...17Set LifeHave you ever wondered how it feels to be on a film set? Are you a production industry professional who spends time on-set regularly? Set-life is a...14Music VideoOur team loves working on music videos and we've produced quite a few of them. We've been able to write about our experiences in a series of blogs....12E-LearningIt's no surprise that with the advances in technology we've seen a boom in the need for e-learning. Our team understands the intricacies of how to...9AudioAudio can make or break a project. We're lucky to have a great audio department that has been writing helpful audio-related content for years. Thes...8Color Grading and Color CorrectionColor grading and color correction can take your project to the next level, but what's the difference? How does color grading work? Our colorist wr...8OfficeECG articles on office, written for people planning real video work.6Writing for VideoECG articles on writing for video, written for people planning real video work.5Corporate VideoECG articles on corporate video, written for people planning real video work.3Jason Sirotin Music VideoECG articles on jason sirotin music video, written for people planning real video work.3Press ReleasesECG articles on press releases, written for people planning real video work.2Rack FocusedECG articles on rack focused, written for people planning real video work.2HOME PAGEECG articles on home page, written for people planning real video work.1Pre-ProductionPlenty of work goes into producing a video. Pre-production is where it all starts. Whether it's writing the script, choosing the location, or sched...1SECRETECG articles on secret, written for people planning real video work.1Video RestorationECG articles on video restoration, written for people planning real video work.1
Features
More reads from the set, the edit suite, and the strategy table.
Planning
Latest from ECG
The Arthur Blank Foundation | We Make History: The Story of Atlanta
Discover practical pre-production and planning insights from The Arthur Blank Foundation’s We Make History: The Story of Atlanta video to help you shape your next branded content
Updated 2026
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Strategy
Latest from ECG
Sharecare & The Atlanta Hawks | The Sharecare Movement
Discover how the Sharecare & Atlanta Hawks campaign blends strategy, production, and distribution to create impactful sports marketing videos that truly connect.
Updated 2026
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Blog
Latest from ECG
Children’s Healthcare of Atlanta | Strong4Life | Ava’s Complete Guide to Car Seat Safety
Explore how Children’s Healthcare of Atlanta’s Strong4Life campaign used thoughtful production design, expert-led scripting, and creative post-production to make car seat safety
Updated 2026
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Blog
Latest from ECG
The Arthur M. Blank Hospital: Amazing News From CHOA
Discover how ECG Productions captured the story of The Arthur M. Blank Hospital, blending strategic production choices and marketing insight to create compelling healthcare video
Updated 2026
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Blog
Latest from ECG
Cincinnati, Inc. | FabTech 2022 Product Series
Discover how ECG Productions delivered a fast-turnaround, high-impact video series for Cincinnati, Inc. at FabTech 2022, balancing on-site challenges with expert production and
Updated 2026
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Strategy
Latest from ECG
Kimberly-Clark Corporation | 100 Years of R&E Trailer
Explore practical lessons from Kimberly-Clark’s 100 Years of Research & Engineering trailer to plan your corporate video strategy, production scope, and budget with clarity.
Updated 2026
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Strategy
Latest from ECG
CREDIT GUARD OF AMERICA | SINGLE MALE
Explore how the Credit Guard of America | Single Male commercial guides smarter video production decisions—from audience targeting to post-production essentials.
Updated 2026
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Post
Field Test · Part One
Jeff Perkins on Soundstripe LIVE, Supe, and Human-Made Music
Before ECG puts Soundstripe into a month of real production work, CEO Jeff Perkins walks us through its AI-assisted discovery tools, human-made catalog, editor workflow, and licensing philosophy.
Updated 2026
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On Set
Behind The Scenes
Behind-the-Scenes Content in Marketing: Build Trust & Buzz with ECG Productions
Why the work around the work can become some of the most useful marketing content a brand owns.
Updated 2025
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Strategy
Brand
Brand Storytelling Video: How to Craft Compelling Narratives That Build Trust & Drive Action
How story-led video earns attention when audiences can feel the difference between a campaign and a pitch.
Updated 2025
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On Set
Craft
Film School or Hands-On Experience: The Eternal Tug-of-War"
A practical look at what formal training teaches, what the set teaches, and why the best filmmakers need both.
Updated 2025
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Post
Color
How Video Color Grading Brings Your Story to Life
Color is not just polish. It is one of the ways a video tells the audience how to feel.
Updated 2025
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Planning
Script
Scripting for Success: Writing Training Video Scripts
How a training script carries structure, clarity, retention, and the tone people actually learn from.
Updated 2025
Read featureAnimation
Learning
Animation in Training Videos: Why It Works and How to Use It Effectively
Animation helps explain the invisible, repeat the complex, and make training easier to retain.
Updated 2025
Read featureBusiness
Pricing
Hourly Rates Are Bullshit: Unveiling the True Value of Video Production
A blunt ECG-style argument for thinking about value, expertise, and outcomes instead of reducing production to time.
Updated 2026
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Immersive Learning
360 And VR
Interactive VR Learning Production
When training depends on place, sequence, safety, or spatial awareness, interactive VR can make the lesson easier to feel before someone has to perform it.
Updated 2026
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Production
Production
Exploitative Practices in the Video Production Industry
Exploitative Practices in the Video Production Industry is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Updated 2026
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Strategy
Industry
Omnicom - How One Advertising Holding Company Commands the U.S. Ad Industry
What Omnicom's scale says about advertising, brand power, production needs, and how campaigns move through the market.
Updated 2026
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Production
Production
The Role of Celebrity Endorsements in TV Commercials
The Role of Celebrity Endorsements in TV Commercials is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Updated 2026
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Business
Business
An Open Letter to "Hollywood"
An Open Letter to "Hollywood" shapes the budget conversation: the scope drivers to understand, the risks to plan around, and the decisions worth making before production starts.
Updated 2026
Read featureProduction
Production
Why Humor Sells: The Role of Comedy in TV Ads
Why Humor Sells: The Role of Comedy in TV Ads is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Updated 2026
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Strategy
Strategy
Why High-Quality Video Production Matters for Your Brand
Why High-Quality Video Production Matters for Your Brand is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
Updated 2026
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Business
Production Cost
Breaking Down the Cost of TV Commercial Production
A grounded breakdown of commercial production costs, from creative prep through crew, shoot logistics, post, and delivery.
Updated 2026
Read featureStrategy
Strategy
Optimizing Your TV Commercial for Different Time Slots
Optimizing Your TV Commercial for Different Time Slots is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
Updated 2026
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Strategy
Strategy
The Essential Elements of a Powerful Brand Video
The Essential Elements of a Powerful Brand Video is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
Updated 2026
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Production
Production
AI and Automation in Video Production: Innovation or Annihilation?
AI and Automation in Video Production: Innovation or Annihilation is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Updated 2026
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Planning
Planning
The History of the Rick Roll - How “Never Gonna Give You Up” Became a Meme Icon
What to decide before the shoot when The History of the Rick Roll - How “Never Gonna Give You Up” Became a Meme Icon affects scope, story, schedule, and creative alignment.
Updated 2025
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Strategy
Strategy
Corporate Video Trends: Staying Current with Corporate Video Production
Corporate Video Trends: Staying Current with Corporate Video Production is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
Updated 2025
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Strategy
Performance
Corporate Video ROI: How to Maximize the Return on Every Frame
Where corporate video creates return, how to measure it, and why a stronger brief changes the economics.
Updated 2025
Read featureStrategy
Strategy
Social Media Live Streaming Strategy: How to Plan, Promote & Produce Like a Pro
Social Media Live Streaming Strategy: How to Plan, Promote & Produce Like a Pro is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
Updated 2025
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Strategy
Strategy
Why Storytelling Matters in TV Commercials
Why Storytelling Matters in TV Commercials is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
Updated 2025
Read featureLearn
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Act
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Keep Exploring
Connect the blog to ECG services and work.
Use the blog as a working library: move from a topic into the services, portfolio examples, and next steps that make the idea practical.
Services
Services connected to this topic.
These service paths show where the production, post, animation, or package conversation usually goes next.
Service
AI Video Creation
AI video creation support for teams that want to use generative tools responsibly without sacrificing strategy, production judgment, brand trust, or visual quality.
Open pageService
Brand Starter Kit
The Brand Starter Kit helps a growing company create the core video assets people look for before they trust you: a clear brand story, credible human proof, and prac...
Open pageService
Campaign Launch Package
Campaign Launch Package from ECG Productions gives launch and event teams a clearer starting point for capturing and using the moment.
Open pageService
Corporate Video Production
Corporate video production for companies that need people to understand the business, trust the message, and use the finished video across sales, recruiting, interna...
Open pageWork
Related ECG work.
These examples show what the service, article, or category can look like in finished work.
Commercials
The Summer of Mystery - James Patterson + Elin Hilderbrand
The Summer of Mystery - James Patterson + Elin Hilderbrand anchors a campaign conversation around hook, tone, production value, and how quickly the message has to la...
Open pageCommercials
Kroger | ConFRESHions
Kroger | ConFRESHions anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo nee...
Open pageCommercials
Backwoods | Always True
Backwoods | Always True anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo n...
Open pageRelated articles
Related articles for this kind of project.
These pieces add context around process, budget, creative choices, common mistakes, and what to ask next.
Production
Oats Studios: Neill Blomkamp Gives The Audience What They Really Want
Oats Studios: Neill Blomkamp Gives The Audience What They Really Want is a production read about what needs to be planned, captured, protected, and handed to post so...
Open pageBusiness
WHAT PRODUCERS CAN LEARN FROM ICE CREAM
WHAT PRODUCERS CAN LEARN FROM ICE CREAM shapes the budget conversation: the scope drivers to understand, the risks to plan around, and the decisions worth making bef...
Open pageProduction
How to Make a TV Commercial That Stands Out | Strategy + Creative Tips
How to Make a TV Commercial That Stands Out | Strategy + Creative Tips is a production read about what needs to be planned, captured, protected, and handed to post s...
Open pageBlog
Gigabit Speed: 4 Huge Reasons That It's A Faster Option
An ECG field note on Gigabit Speed: 4 Huge Reasons That It's A Faster Option, with practical production context for the choices that shape what the audience sees and...
Open pageNext step
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FAQ
FAQ about the ECG blog.
The blog is a working library for people planning, producing, editing, or distributing better video.
Can these articles help plan a real production?
Yes. Each article connects research, production context, service paths, portfolio examples, and next steps so a reader can move from learning into a smarter project conversation.
Will ECG keep updating older articles?
Yes. Preserved articles are part of the SEO and LLM foundation. Mason and the ECG team can refresh older posts with better images, internal links, FAQs, schema, and current production context while preserving useful legacy permalinks.